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How Tickets Work in Support Service
6 min
Created by Karine Moreira on 7/22/2024 1:51 PM
Updated by Ligia Sarmento on 3/6/2026 3:56 PM

Tickets are the core feature of the Support Service module in Zenvia Customer Cloud.


They centralize, organize, and track all customer requests across channels (WhatsApp, Webchat, and Email).

Whenever a customer gets in touch, the system automatically creates a ticket so your team can classify, interact, and monitor the request until resolution.

How the ticket screen is organized

When you open a ticket in Support Service > Tickets, the screen is divided into two main areas:

🔎 Left side – Ticket organization
This area contains classifications and management fields such as requester, service, category, priority, owner, tags, and more.


💬 Right side – Conversation and progress
This is where the interaction happens. You can view the full history, update the status, and add public or internal actions.


Let’s explore each part in detail.

Left side: Ticket classifications

Here you define how the ticket will be handled.

1. Type: Public or Internal

Public: Used for communication with the customer. Allows sending visible messages. You can also register internal notes within a public ticket.

Internal: Used only for communication between agents. The customer cannot see these interactions.

💡You can change the ticket type whenever necessary.

2. Main information

Requester:
 Indicates who opened the request. This field is required. By clicking the name, you can access the full customer profile.

Service: Relates the ticket to a business area (e.g., Finance, Technical Support, Commercial). Helps with organization and reporting.

Category: Defines the type of request (e.g., Question, Issue, Suggestion).

Priority: Indicates the urgency level of the ticket.

Solution due date: Defines the estimated date and time to complete the ticket, helping the team track and meet service deadlines.

Owner: Defines who is responsible for resolving the ticket.

💡If you are taking over the ticket, you can use the option “Assign to me”.


Tags: Tags classify tickets using keywords, making searches, filters, and reports easier. To select a tag at this stage, it must have been previously created in the module settings.

👉 Learn how to create and manage tags in the article Configure ticket tags.


Cc: Adds email addresses that should receive copies of the ticket communication.

Right side: Progress and actions

This is where the service interaction happens.

You can track ticket progress, view the complete history, update the status, subject, and justification, and register new actions.

Below, we detail each of these elements.

Ticket status

The status indicates the current stage of the ticket. For example:

  • New: newly created ticket

  • In progress: currently being handled

  • Pending: waiting for response

  • Resolved: solution applied

  • Closed: service completed

Options

In the Options button, you will find administrative actions related to the ticket. From there, you can:

  • View ticket details

  • Check SLA information

  • Clone the ticket

  • Merge duplicate tickets

  • Print the full record

  • Delete the ticket


You can also generate a PDF version of the ticket to share or keep a consolidated record of the service information. To do this, go to Print ticket > Select the information that should appear in the print view > Click Print ticket > Save the file as PDF.

Adding an action

To interact within the ticket, choose Public action or Internal action. After, write your message. You can:

  • Format the text (bold, italic, etc.)

  • Attach new files or reuse existing ones

  • Use AI features (Zoe) to refine messages

  • Mention someone using @ followed by their name. Example: @Admin Laura could you validate this technical case? When you mention someone, they receive a notification, start following the ticket, and can interact directly.

  • Use saved templates (they must be previously created)

💡 Use @ mention when you want to:

🛠️ 
Request technical support from a specialist

✅ Ask for validation or review

👥 Involve another team

🧩 Share important context that must remain visible

If you want to register a new interaction in the ticket, click Add action.

This should be used whenever there is a new update — whether a public response to the customer or an internal note. It ensures that all movements are properly recorded.

Action visibility

You can filter what you want to see:

  • Public actions

  • Internal actions

  • Change history


This makes it easier to analyze what was communicated externally and what was discussed internally.

Ticket Analysis (available from Expert plan)

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Use Artificial Intelligence to generate automatic insights such as request summary, customer intent, sentiment, and suggested responses.

This feature helps teams quickly understand the context, save time reviewing the history, and make faster decisions. 

If your company does not yet have access, check your current plan or contact your account manager.

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