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What is Zenvia Conversion
8 min
Created by Karine Moreira on 11/30/2023 11:28 AM
Updated by Karine Moreira on 1/16/2024 4:46 PM

Zenvia Conversion is a solution that centralizes customer service across multiple channels, such as WhatsApp, Facebook Messenger, Instagram, and Webchat. It allows for quicker sending and receiving of messages to boost sales, increase conversion rates, and provide a better sales service experience. 

The solution offers dashboards that enable real-time efficient management of the commercial team's performance, through data and reports. Zenvia Conversion also allows integrations with various applications and marketplaces, along with chatbots to engage your customers.

Key Features of Zenvia Conversion

Check out the key features that make Zenvia Conversion a full solution:

Chats

Chats is a feature where your sales team interacts with leads, prospects, and clients using the shared inbox. During message exchanges, you can perform overflow to human assistance, send videos, images, links, audio, and make calls. 

You can automate first contact messages, use our chatbot to schedule automatic responses, and set up messages for lead qualification or satisfaction surveys.

Contacts

All contacts that get in touch with your company or those you initiated contact with go into the Contact Database. This functionality allows for broadcasting transmission messages and analyzing the origin or reasons for closure. You also find the lead's creation date, the assigned category, and their status.

Marketplace

Access a variety of APIs to perform tasks and connect external tools or services directly to Zenvia Conversion. Integrate applications like Woocommerce, Webmotors, Nuvem Shop, Mercado Livre, Shopify, and Paypal to optimize responses to your clients and boost your sales. 

You can also add important resources to your account and CRM tools for managing your customer relationships, such as Google Drive, Mailchimp, Salesforce, Zapier, Zoho, Hubspot, and RD Station.

Reports

Organize your commercial team's routine more effectively with Reports. In this feature, you analyze data from new contacts and conversations, performance dashboards of your teams, and information about conversation channels, as well as applications and other integrations.

Notifications

In Notifications, you can find all the activities performed by your team, including the date and time. You can filter this information to view the following notifications:

  • Administrator's notes;
  • Mentions;
  • Transfers;
  • Overdue reminders;
  • Messages;
  • Recontacts.

By clicking on any of them, you are redirected to the screen related to the action taken.

💡 Tip: Use the Mark all as read button after viewing the notifications.

Status Page

To receive updates on incidents, instabilities, or improvements in Zenvia Conversion, use our Status Page. You can also check in real-time the availability and performance of our solution.

Located in the side menu, simply go to the question mark icon and click on Status Page.

You can view the status of all available components, those under maintenance, and those currently disrupted, for example. Additionally, you can see upcoming maintenance dates, including the time and which components will be affected.

💡 Tip: Click the Subscribe button to receive all Status Page updates via email, located at the top right of the page.

Differences between Zenvia Conversion and WhatsApp Business

Zenvia Conversion allows you to serve multiple clients through a single WhatsApp number. Received customer service interactions are automatically distributed, allowing various team members to work simultaneously on your company's WhatsApp. 

With Zenvia Conversion, you manage and analyze your company's performance and engagement through dashboards and reports. Additionally, you can generate reminders, record sales, and upload quotations.

Comparison of WhatsApp Business and Zenvia Conversion Resources

Check out the table to better understand the capabilities offered by WhatsApp Business and Zenvia Conversion for a better comparison of functionalities:

Resources

WhatsApp Business

WhatsApp Business API (Zenvia Conversion)

Aptitude

Small businesses with a small customer base

Large organizations needing to interact with a large number of customers simultaneously

Access

Available on Play Store and App Store

Through a third-party WhatsApp API provider

Conversations

Manual message exchange

Manual + automated message exchange

Reply to a specific message

Allowed

Not allowed (only customer schedules can be viewed)

Delete messages

Allowed

Not allowed

Number of people interacting in the same account

One WhatsApp number for up to 2 people

One WhatsApp number for 10 or more people to interact in the same account

Prices

Free

Prices based on messages and templates, contact your provider

Verified business

Approval required

Approval required

Green Seal

No, only phone verification

Yes

Business profile

Yes

Yes, mandatory

Message approval

No

Yes, templates need approval by WhatsApp

Chat groups

Yes

No

Contact transfer between team members

No

Yes

Message templates

No

Available

Customer profile

No

Yes

Proactive messages (reach)

No

Yes

Deactivation option

No

Available

WhatsApp payment

Yes

No, payment gateways can be integrated

Automation

Limited, only welcome and absent messages

Yes, WhatsApp Chatbot can easily automate frequently asked questions and common queries

Integrations

No

Yes

Analytics / performance analysis

Limited

Extensive

Approval

Anyone with the app can use it

Companies need to go through a verification process

💡 Tip: Our solution is available on desktop and mobile. For more information about our plans, check out our pricing table here. To start interacting with your customers and increasing your conversions, create your account on Zenvia Conversion.
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