Registering your RCS message templates on Zenvia Customer Cloud is simple and intuitive. Before starting, make sure that the RCS channel is integrated with your account.

⚠️ Attention: This feature is only available to users with Operator or Admin profiles.

To manage and create your RCS templates, go to Settings > Message Templates > RCS.

Manage RCS Templates

To manage existing templates:

1. Use the search or filters to locate existing templates;
2. On the templates screen, you will see: Template ID, Name, Status, and Last Update;
3. In the options , you can:
   1. Edit Template: Modify the content and settings of the existing template.

   2. Copy JSON: Obtain the JSON code of the template to use in other integrations or systems.

   3. Copy Template ID: Copy the unique identifier of the template for reference or use in other parts of the system.

   4. Delete Template: Remove the template from the system if it is no longer needed.

💡 Tip: Click the Report button to generate reports on the dispatches of the current or previous months.

Create a New RCS Template

To create a new RCS template:

1. Click the Create New Template button and fill in the following information:
   1. Template Name: This field must be defined exclusively for your organization. Choose a name that makes the template distinguishable, especially if you have multiple message templates. Examples: boas_vindas | atualizacao_de_pagamento | delivery_status. Remember that special characters and numbers are not allowed in this field.
   2. Language: Specify the language of the message content. The selected language must match the text and content inserted in the message.
   3. Account ID: Indicate which Google service account will be linked to the template. This account will be visible to those who receive the message.
   4. Email: Define the email address to which Zenvia should send update information about the registered template.
   5. Category: In this field, indicate the purpose of the message template. It should be equivalent to the theme/subject of the message. Learn about the template categories.
2. After defining all the fields, click Next.

Message Type

In this step, choose the desired message type. This is a crucial point, as you must choose one of the two types:

• Simple Message: The simple message can contain variables and has a limit of 1024 characters.
• Message with Header, Media, Footer, and Buttons: The composed message allows only 160 characters in the template body.

After choosing the message type and clicking Next, you will be directed to the next section: Template Content.

Template Content

In this step, define the content of the template, depending on the type chosen earlier, whether it's a Simple Message or a Message with Header, Media, Footer, and Buttons. See below for more details.

Simple Message

In a simple message, you should only insert the body of the message, crafting the desired content. If you prefer, you can personalize your message with variables.

Message with Header, Media, Footer, and Buttons

In this type of message, fill in the following fields:

1. Header Text: This is the title of your message. The header can contain text, an image, a document, or a video. At the time of sending, in the Zenvia solution, there is information on how the media should be attached. It's important to note that the media does not need to be registered in advance and does not need to be fixed.
2. Message Body: This is where you can craft your content. Only content in text format is allowed.
3. Footer: Optional, but often used for signatures, reminders, and notes. It cannot contain variables.
4. Buttons: Buttons bring speed and simplicity to the message recipient, as they can interact by clicking on the screen instead of typing a response, for example.
5. Click on Finish.

💡 Tip: Download the file available just below in Attachments, "RCS Guidelines Booklet - Best Practices". Use the material as support and take advantage of the full potential of RCS to communicate with your customers through Zenvia Customer Cloud. 

Variables in the Template

A variable is the information in the message that will be replaced by the personalized data of your customers.

To include a variable, simply use two curly braces, the name of the variable, and close the two braces, as in the following example: Hello, {{name}}. We received your message at {{hours}} and will get in touch as soon as possible.

You can use variables in all text fields of the template. If the variable exceeds the message character limit, an error will occur during sending. At the time of dispatch, you will need to provide the content of the variables.

⚠️ Attention: If you receive the error message "Sorry, we couldn't save your template" when finalizing the registration of the message template, check the following points:

• Unique Names: Ensure that each name is unique within the same channel. Duplicate names are not allowed.
• Variables: Avoid using special characters in variables (such as $, commas, spaces, hyphens, cedillas, percentages, etc.). These characters may not be recognized correctly, which could cause errors when creating the template.

Now just click on Finish and your template will be automatically created and approved.

Template Categories

Understand each of the template categories and their functions:

Done! Now you know how to create RCS message templates.