Facebook Lead Ads is a Meta ad format that allows you to generate leads through forms on Facebook and Instagram, available for accounts connected to Facebook pages. The standout feature of this type of ad is the call-to-action (CTA) button, which, when clicked, directs the user to a form.

These ads make it easier to capture potential customers, allowing people to send their pre-filled contact details with just one click. Each time a potential customer submits their information through one of your ads, it is synchronized directly so that your sales team can take immediate action.

How to install Facebook Leads in Zenvia Customer Cloud

1. In the sidebar, go to Sales > Integrations.

2. Click the Add button  in the bottom right corner.

3. Select Facebook Leads.
4. Select the group or user to which the app will be assigned and click Install.
5. Click Connect and log in with your Facebook Business user within Zenvia Customer Cloud.
6. After logging in, choose the Facebook and Instagram pages you want to associate with the platform.
7. Select the ad forms from which you want to receive leads.
8. Optionally, you can assign alternative names to the channel, personalizing it by user or social network.
9. Click Save in the top right corner of the page.

What to do if leads are not received correctly?

If you are unable to receive leads correctly in Zenvia Customer Cloud, try these steps:

1. Go directly to the Facebook page that is integrated with Zenvia Customer Cloud. Make sure you are using an Administrator user account.
   💡 Tip: To check if you are the page Administrator, go to the page management and navigate to Settings > Page Roles.
2. Check if the Zenvia Customer Cloud integration is activated in the Facebook app:
   1. Go to the app settings on Facebook;
   2. Make sure the option for Zenvia Customer Cloud is marked as Active;
   3. In the View and Edit section, ensure that all necessary permissions are enabled.
3. Log out of the Facebook Leads integration in Zenvia Customer Cloud and log in again using the Administrator user. Do not uncheck any permissions while doing so.
4. In the Facebook Leads integration, check the option Enable lead collection every 30 minutes.
   
5. Wait a few minutes after configuring the options and do a new test by submitting a lead through a form to check if it is being received correctly in Zenvia Customer Cloud.