In this article, see examples of actions that can be taken using the integration between Microvix, an Enterprise Management System, and Zenvia Customer Cloud.

💡 Tip: Learn more details about Microvix and what is possible with this integration in the article Integrating Microvix with Zenvia Customer Cloud. For a step-by-step guide on how to integrate, check the article How the Microvix Integration Works.

⚠️ Attention: This integration is only available for users with Viewer or Admin profiles and for the Specialist, Expert, Professional, and Enterprise plans.

Below, we have listed two use cases per industry segment to make it clearer how you can benefit from this integration.

Retail 🛍️

1️⃣ Re-engaging Inactive Customers:

• Scenario: Customers classified as "lost" or "at risk of churn" (no purchases for a long time).
• Action: Automation triggers a reactivation campaign via expert agents offering an exclusive discount or a gift to encourage their return.

2️⃣ Incentivizing Frequent Customers:

• Scenario: "Loyal" or "champion" customers (frequent buyers with a high average ticket).
• Action: Create a loyalty program or offer exclusive benefits via expert agents, such as cashback or tiered coupons.

3️⃣ Promotions Based on Purchase Recency:

• Scenario: Customers who recently made a purchase.
• Action: Create campaigns that encourage new purchases within a set timeframe via expert agents, like a coupon valid for 30 days after the last purchase.

Education 🎓

1️⃣ Enrollment Renewal Campaigns:

• Scenario: Frequent students who are close to their renewal date.
• Action: Expert agents automation sends reminders and incentives for early renewal.

2️⃣ Re-engaging Former Students:

• Scenario: Students who haven't taken courses in a long time (classified as "lost").
• Action: Launch a comeback campaign, offering benefits to resume studies.

3️⃣ Offers for Frequent Students:

• Scenario: "Loyal" students who take courses regularly.
• Action: Create a special offer to encourage continued learning.

Here you found Microvix use cases.

Want to know more?

Access more about the integration here.

Learn how the integration works here.