In this article, see examples of actions that can be performed with the integration of Tiny, a Business Management System, with Zenvia Customer Cloud.

💡 Tip: Learn more details about Tiny and what you can do with this integration in the article Integrating Tiny with Zenvia Customer Cloud. To see the step-by-step guide for the integration, check out the article How the integration works.

Below, we’ve listed two use cases by segment to better illustrate how this integration can benefit your business.

Healthcare 🏥

1️⃣ Repurchase Reminders for Frequent Patients:

• Scenario: Customers who purchase frequently and are approaching the average repurchase interval.
• Action: Automation sends a reminder suggesting it's time to place a new order.

2️⃣ Campaigns for High-Value Customers:

• Scenario: “Champion” customers with high average spending.
• Action: Create a segmentation rule and VIP list with exclusive benefits, such as priority service or discounts on complementary services.

3️⃣ Reactivation of Inactive Customers:

• Scenario: Customers classified as "lost" (no purchases for a long period).
• Action: Send a friendly reminder with a special offer to bring them back.

IT 💻

1️⃣ Churn Risk Alert:

• Scenario: Customers with low renewal or contact recency, classified as "Lost," "At Risk," "Need Attention," or that cannot be lost.
• Action: Create automation to send alerts before renewal, such as: "Your contract is about to expire. Let’s make sure there’s no interruption?"

2️⃣ Reactivation of Inactive Customers:

• Scenario: Customers classified as "Lost," who have gone a long time without interaction or purchases.
• Action: Launch a reactivation campaign with personalized messages: "We’ve missed you! How about reviewing your needs?"

3️⃣ Identifying High-Potential Customers (High RFV):

• Scenario: Customers classified as “Champions” or “Loyal,” with high purchase frequency, high value, and recent activity.
• Action: Prioritize these customers in service and loyalty campaigns, offering exclusive benefits or anticipating their needs.

Here you found use cases for Tiny.

Want to learn more?

Click here to learn more about the integration.

Click here to understand how the integration works.