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WBuy Use Cases
2 min
Created by Leonora Alves on 5/7/2025 5:49 PM
Updated by Maria Malheiro on 5/9/2025 2:44 PM
Important: Before following the instructions, make sure the feature is available for your access profile.

In this article, see examples of actions that can be performed with the integration of the WBuy e-commerce platform with Zenvia Customer Cloud.

💡 Tip: To better understand what WBuy is and how it works with Zenvia Customer Cloud, check out the article WBuy Overview. For step-by-step instructions on the integration, see the article How to Integrate WBuy with Zenvia Customer Cloud.

Below, we have separated use cases for the e-commerce segment to make it clearer how you can benefit from this integration.

E-commerce 💻

1️⃣ Automated First Purchase Coupons

  • Scenario: New customer registrations on the online store with no purchase history.
  • Action: Zenvia automatically segments the new registrations and sends a welcome coupon via WhatsApp to encourage the first conversion on the e-commerce site.

2️⃣ Post-Purchase Campaigns Based on the Product Purchased

  • Scenario: After completing a purchase, the system identifies the item purchased.
  • Action: The marketing automation flow is triggered with suggestions for complementary products (cross-sell) and a request for feedback, sent via WhatsApp at strategic times after the purchase.

3️⃣ RFV Classification for Upsell

  • Scenario: Customers with high purchase frequency and average order value.
  • Action: A specialist agent is activated to contact highly engaged customers and present offers for premium products and special conditions, based on their previous purchase behavior.

Here you found use cases for WBuy.

Want to know more?

Click to learn more about the integration here.

Click to understand how to perform the integration here.